Steffi Burkhart: Die spinnen, die Jungen?
Steffi Burkhart – On the pulse of the Millenials
Dr. Steffi Burkhart researches and speaks from the perspective of Generation Y and Generation Z about the future of work and changing social values. She advocates for the needs and desires of the Millennials generations, the under-35s, who are quantitatively in the minority but qualitatively very important generations.
Our working world and our society are undergoing a radical transformation that affects everyone. The only question is how we shape it.
She knows the pain points of the economy and especially those of the employees and therefore sees herself as a human capital evangelist. She inspires with important impulses, shows new perspectives and delivers through concrete „Quick Wins“ as well as with her Human & Technology centered Ecosystem possibilities how to make your company, your employees and your products successful for the upcoming 20s and 30s.
Steffi Burkhart Presentation topics
- Demographic change: Human capital as a resource of the future
- Millennials: New Mindset as an important driver of the future
- Digital transformation: Culture change and digital experts
- Attracting and retaining young talent: What rethinking, what measures are important to position ourselves attractively for young talent
- Changing skillsets: How we can counteract the skills mismatch
- The modern consumer: The shift to an experience economy
- Support The Girls: Why we need 100% of the talent pool
As Germany’s best-known expert on Millennials Generation Y (1980-1995) and Generation Z (1995-2010), Steffi Burkhart is invited to over 120 events per year to provide important impetus in 25 to 60-minute keynotes or 45 to 90-minute specialist presentations, as required. Whether at management conferences, congress events, anniversary celebrations, gala evenings, customer events or panel discussions.
Steffi Burkhart knows why business can no longer afford to ignore Generation Y & Z. Because the topic is too existential for that. Because the topic is too existential for that, the discussion too far-reaching. It encompasses the entire transformation of the world of work, and Gen Y is taking on the role of pioneer: It is questioning existing patterns of success in work and leadership, getting the baby Internet up and running, building a digital reality for itself and transferring the rules of the game there to the analog world of work. They think more in terms of „we“ than „I,“ live more diverse lives, and learn early on how to cope with growing complexity.
Are they crazy, the young? – Modern demands on work and leadership. Young people as drivers of cultural change in society and the world of work.
In her presentations, Steffi Burkhart dispels prejudices. She delivers a scientifically supported, lively plea not to wipe Gen Y off the table with a flippant wave of the hand. With a blend of authentic vitality and in-depth knowledge, Steffi tickles the mind and provides indispensable insights. She shows companies how to increase employer attractiveness for young people and how to create an atmosphere to take maximum advantage of young people’s high motivation.
Demographic change: Human capital as a resource of the future
By 2030, there will be an 8-10 million gap in Germany’s workforce, or to put it another way: We are heading for a time of full employment. While the availability of capital, technology and resources such as oil and gas used to determine economic success, the lack of manpower will be the greatest obstacle to growth in the future. Manpower is becoming the scarce raw material of the future. A lack of young talent is holding our companies back in performance,
Although the Baby Boomer generation represents the largest and most powerful in terms of purchasing power, the Millennials are the most influential age cohorts in the digital age. They are the key generations to solve the upcoming world and economic problems. Not just because they have to somehow fill a gap of millions after the baby boomers retire. But because their mindsets and skillsets will be the ones that change the economy internationally for good. We all live in a V.U.K.A. reality (volatile, uncertain, complex, ambivalent) that is shaping our times – digitalization and artificial intelligence are added as fire accelerators. They form a new world that cannot be explained by old textbook theories and the mode of experience from which many operate. As the rules of our world change, we need a new way of thinking, a new way of acting. Millennials represent a new way of thinking. They have a digitally influenced, networked and collaborative mindset, they live new zigzag lifestyles and have interpretive authority over the most important mass technology of our time, the Internet.
The changes in the world of work require new skills. According to the World Economic Forum, more than 60 percent of the jobs Generation Z will work in in the future do not exist today. 1/3 of the skills we need today will be completely different in five years. Particularly future-proof skills are moving away from the elbow mentality to teamwork, creativity, social intelligence, self-competence and digital skills. Schools in their current form, based on the reward and punishment system, performance comparison among each other, and the subject-object relationship pattern, suppress the urgent development of people’s potential. Steffi Burkhart knows: We need to empower young people to work with and alongside machines that will be ever more intelligent, ever more connected, rather than thinking we have to compete with them. Because we will lose that competition -definitely. Tomorrow’s success is the combination of Artificial Intelligence and Human Intelligence. It’s up to us to question our thought patterns, advice and the role of schools, colleges and universities in order to give (young) people the right skillset for their future.
Steffi Burkhart: Why managers often confuse people management with technical management
We are in a transition from a service economy to an experience economy. Providing the best customer experience and putting the customer at the center of everything we do is the new challenge in dealing and interacting with them. What is currently driving even big brands to change their brand presence and sales staffing. On-demand, instant gratification, co-creation and wow moments in a frictionless customer journey are the expectations of the modern consumer. Those who don’t live up to this expectation, but dream after an old time, will disappear. Google man Sascha Krause says it in one sentence: „Needs are bigger than brands.“ By the way, this applies to all sectors – including the healthcare industry. What’s more: 80 percent of purchasing decisions in the premium sector are made by women. This makes it all the more important to perceive and take seriously the target group of women as a strongly growing and relevant subgroup in the consumer sector.
Steffi Burkhart knows what she’s talking about: she worked unhappily for two years in a large corporation, then moved to a start-up, helped set up and ran a management academy there for three years, and belongs to Generation Y herself. For more than two years, she has been working intensively on the change in culture and values in society and the world of work and why young people are an important driver of this.
Since 2016, Steffi Burkhart has stood on her own two feet, teaches at the University of Media, Communication and Business (Cologne) in the field of business psychology, is an ambassador for the Arbeit50plus initiative, cooperates with the consulting institute nextpractice and enriches the business world with her wealth of experience. She is a welcome guest on TV (WDR, MDR, DW, ZDF), in panel discussions (with personalities such as Julia Klöckner or Götz Werner), at associations (INQA, BVMW, VDU) on big stages (MMM, Handelsblatt, Monster, Wissenschaftspreisverleih, GEDANKENtanken) and in medium-sized businesses (Witzig Company, Livit AG, E.D.E) – in Germany, Austria and Switzerland.
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